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The Mysterious Aliens!

Exogini are what MUSCLE-Heads refer to as the Italian cousin's to M.U.S.C.L.E.  They hit the scene about the same time as M.U.S.C.L.E.'s, but there are several differences in the toy lines mostly having to do with color variations and how many figures were produced.  For instance, there were 236 available figures in the M.U.S.C.L.E. toy line, while there were only 40 figures available in the Exogini set. There was a third series of Exogini released as recent as 1997/98, but the figures aren't even reminiscent of the originals, and many Exogini enthusiasts don't even acknowledge them as being worthy of collecting.

I first learned of Exogini back around 1998.  A fellow named Albertino from Italy contacted me and said how much he liked The M.P.S., and asked if I had ever heard of Exogini.  He explained that they were all the rage in Europe back in the late eighties.   We corresponded quite a bit as both of our web pages were just getting off the ground, and we fed off of each other's enthusiasm as our respective sites continued to grow.  Albertino even sent me some Exogini figures in the mail so I could get a better sense of what they were all about.  You can see them below..


Click to enlarge

The funny thing about Exogini is that upon closer inspection, the figures seem to have been "borrowed" from MATTEL without permission.  There are no Y/S.N.T. trademarks anywhere on the sculpts, and the figures are smaller and less detailed that M.U.S.C.L.E. or Kinnikuman figures, which is usually a sure sign of a bootleg.  I do get a kick out of the colors though, especially the translucent ones.

If Exogini were bootlegs, the pilferer's sure were pretty bold with marketing. 
Check out this Italian "M.U.S.C.L.E.-like" commercial!
It looks like it was dubbed and the M.U.S.C.L.E. logo replaced!

 

 

I just checked the other day, and Albetino's Exogini page is still up at www.exogini.com.
If you want to learn more about Exogini, Albertino's is the place to go!

 

 

 

 

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