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The Nestle' Quik Can is pretty much the holy grail of my personal M.U.S.C.L.E collection.  The container from 1986 features a cross promotion with Mattel for a free M.U.S.C.L.E. figure.  The promotion did not feature an exclusive or limited edition figure, nor was the in can surprise limited to just one sculpt.  Rather, you had the chance of receiving any of the 233 M.U.S.C.L.E.'s made by Mattel.  This is currently one of the most difficult M.U.S.C.L.E. items to obtain in the hobby.  As far as we know, there is only one other collector to date that has one of these cans in their possession.  But.. this certainly doesn't mean that there aren't more of these out there.

Growing up, I observed something unique about my elders.  Many found it very hard to throw anything away that could still serve a useful purpose.  Quik cans, coffee cans, Sucrets containers, glass jars of all shapes and sizes, and dozens of other items like these, filled the shelves of my old man's garage.  Heck.. he's still got infant formula cans from 1970 that he uses to hold nails!  It makes you wonder how many of these cans may still be lurking in people's garages and attics across the U.S.!
 

Ad in Go-Bots magazine
Spring 1986 94.8KB

front of can
60.3 KB

back of can
75.6 KB

premium
42.0 KB

More Nestle' / M.U.S.C.L.E. cross marketing..

The 1986 Nestle' promotion however, extended farther than just cans of Quik.  The same year, Nestle' took it to the streets!  Actually.. it was to the schools.   This is the second half of the cross promotion between Nestle' and Mattel.  Nestle' reps went around to various schools giving away packets of Nestle' quick, along with promotional tubes packed full of  M.U.S.C.L.E. figures.  Talk about great marketing!  Mattel and Nestle both got got their product right into the hands of their demographic.  Imagine the thousands of M.U.S.C.L.E's that must've been floating around the elementary schools in the 80's!  Kids would be unearthing  M.U.S.C.L.E.'s from schoolyard sandboxes for years to come!  Now.. if they ever invent a "plastic detector" M.U.S.C.L.E. collectors could sweep playgrounds and possibly hit pay dirt!!!  

Special thanks to Marie M. Soulet for the scan of The Nestle Quik tube and information she offered.

 

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